Career

Experience & Results

Two decades of building specialty channels, opening new markets, and translating product launches into sell-through for category-defining outdoor brands.

US Brand Manager & Regional Sales Director

Waypoint Outdoor

2019 – 2026Seattle, WA / Santa Cruz, CA

Scaled wholesale revenue from $80K to $5M while building the wholesale programs from the ground up. Expanded retail footprint, managed key accounts, and built and led national sales teams.

  • Scaled wholesale revenue from $80K to $5M, building the Sunski wholesale program from scratch
  • Expanded retail footprint from 350 to 1,000+ doors across the U.S.
  • Supported and trained a sales team of 20+ representatives
  • Managed key accounts including REI and Sports Basement
  • Delivered 15% growth in year one and expanded D_b_ Journey REI distribution from 3 to 25 locations

Latin America Commercial Manager · US West Sales Manager · US Rockies Regional Sales

Arc'teryx Equipment

2001 – 2019North Vancouver, BC · Salt Lake City, UT · Mexico City, MX

Contributed to brand growth from $20M to $350M through specialty retail, key account, and market development initiatives across the U.S. and Latin America.

  • Contributed to company growth from $20M to $350M over 18 years
  • Led Latin America market expansion, growing business from $5K to $2.5M
  • Established wholesale partnerships across Mexico, Argentina, Chile, Uruguay, and Ecuador
  • Managed Backcountry.com partnership from $100K to $15M
  • Developed specialty retail partnerships and staff training programs throughout the Rockies region

Store Manager

Mountain Air Sports

1997 – 2001San Luis Obispo, CA

Managed retail operations for a specialty outdoor retailer, overseeing merchandising, inventory planning, and staff leadership.

  • Managed retail operations, merchandising, inventory planning, and staff leadership

Channel Experience

Key retailers & partners

REI
Sports Basement
Backcountry.com
Evo Gear
Nordstrom
Red Bull
Urban Outfitters Group
Palisades Tahoe

Beyond the resume

Additional highlights

Park City Powder Cat Skiing

Built sponsorship and sales programs, bringing retailers and partners together through unique mountain experiences.

LifeStraw Kenya

Participated in LifeStraw's Kenya give-back initiative, helping deliver clean drinking water systems to more than 1,500 elementary school students.

Iztaccihuatl Volcano

Produced a community trail running event circumnavigating Iztaccihuatl Volcano in partnership with local retailers, attracting 200+ participants and raising funds for a regional Mountain Rescue Team.

Global Experience

Extensive international experience spanning 30+ countries across North America, Latin America, Europe, Scandinavia, Asia, and Australia.

Education

University of Utah

Salt Lake City, UT

Utah State University

Logan, UT

Languages

English

Native

Spanish

Conversational

French

Working knowledge