Capabilities
Skills & Expertise
Two decades of hands-on experience across every dimension of commercial leadership — from building dealer networks to launching products in new markets.
25+
Years in outdoor & active lifestyle
30+
Countries visited for a broad understanding of culture
1,000+
Retail doors developed
10o+
Sales reps trained & supported
Sales Leadership
National Sales Management
Building and leading national sales teams, setting strategy, and driving revenue across all channels.
Key Account Management
Developing and growing strategic retail partnerships — REI, Backcountry.com, Nordstrom, and more.
Territory Expansion
Opening new markets and growing retail footprints from regional to national scale.
Sales Forecasting
Data-informed planning and pipeline management to hit revenue targets quarter over quarter.
Wholesale & Distribution
Wholesale Strategy
Designing and executing wholesale programs from the ground up — pricing, terms, and channel architecture.
Distributor Management
Managing distributor relationships across Latin America, Australia, and international markets.
E-Commerce Partnerships
Building and scaling partnerships with major online retailers including Backcountry.com.
Dealer Network Development
Growing specialty retail networks from hundreds to thousands of doors across the U.S.
Brand & Marketing
Brand Building
Translating brand vision into retail execution — training, merchandising, and in-store presence.
Marketing Strategy
Aligning sales and marketing to drive awareness, demand, and sell-through at retail.
New Product Launches
Coordinating go-to-market plans that turn product introductions into retail momentum.
Product Workshops
Designing and delivering training programs that build brand advocates at the retail floor level.
Leadership & Operations
Culture Building
Creating high-performance team environments built on trust, accountability, and shared purpose.
Event Production
Producing brand experiences and community events that enhance retailer and consumer relationships.
Global Market Experience
30+ countries across North America, Latin America, Europe, Scandinavia, Asia, and Australia.
Team Development
Coaching and mentoring sales reps to exceed targets and grow their own commercial capabilities.
Ready to put these skills to work?
Let's talk about what you're building and how I can help you get there.
Get in touch