Capabilities

Skills & Expertise

Two decades of hands-on experience across every dimension of commercial leadership — from building dealer networks to launching products in new markets.

25+

Years in outdoor & active lifestyle

30+

Countries visited for a broad understanding of culture

1,000+

Retail doors developed

10o+

Sales reps trained & supported

Sales Leadership

National Sales Management

Building and leading national sales teams, setting strategy, and driving revenue across all channels.

Key Account Management

Developing and growing strategic retail partnerships — REI, Backcountry.com, Nordstrom, and more.

Territory Expansion

Opening new markets and growing retail footprints from regional to national scale.

Sales Forecasting

Data-informed planning and pipeline management to hit revenue targets quarter over quarter.

Wholesale & Distribution

Wholesale Strategy

Designing and executing wholesale programs from the ground up — pricing, terms, and channel architecture.

Distributor Management

Managing distributor relationships across Latin America, Australia, and international markets.

E-Commerce Partnerships

Building and scaling partnerships with major online retailers including Backcountry.com.

Dealer Network Development

Growing specialty retail networks from hundreds to thousands of doors across the U.S.

Brand & Marketing

Brand Building

Translating brand vision into retail execution — training, merchandising, and in-store presence.

Marketing Strategy

Aligning sales and marketing to drive awareness, demand, and sell-through at retail.

New Product Launches

Coordinating go-to-market plans that turn product introductions into retail momentum.

Product Workshops

Designing and delivering training programs that build brand advocates at the retail floor level.

Leadership & Operations

Culture Building

Creating high-performance team environments built on trust, accountability, and shared purpose.

Event Production

Producing brand experiences and community events that enhance retailer and consumer relationships.

Global Market Experience

30+ countries across North America, Latin America, Europe, Scandinavia, Asia, and Australia.

Team Development

Coaching and mentoring sales reps to exceed targets and grow their own commercial capabilities.

Ready to put these skills to work?

Let's talk about what you're building and how I can help you get there.

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